According to the Pew Research Center, in a report published early April of this year, two thirds of Americans already own a smartphone. That’s 65 percent of the population, with 35 percent of those spikes recorded in 2011.
In addition, 10 percent of those Americans across the U.S. who own a smartphone have no access to broadband at home. And 15 percent of those who do own a smartphone says that options to go online is limited.
What becomes clear, given all the numbers, is that more than half of Americans already own a smart device, mostly younger Americans, and that an emerging group of users are coming to rely too much on the service, becoming smartphone-independent.
Android and Apple Toss Up
Last year, Digital Trends reported that with recorded sales in 2014, Android had managed to grab 81.5 percent of the global market, leaving iOS with a 14.8 share. As more users, whether of Apple or Android, find their way into the smartphone market, the market changes as well. As more users rely on their smart devices, more companies are scrambling to provide them with the ideal digital experience. An example of this is the market for smartphone apps. For instance, more people are using a reading app for android rather than going online on their desktops. Reading apps now are just another way new technologies are driving the change behind consumer behaviors.
What You Can Do with Reading Apps
Not familiar with the advantages of reading apps? Here’s PCTechMag on some of the advantages you can look forward to when you use a reading app. Read on to find out:
- Read the news offline. If you’re busy and already on the go, it might be a bit frustrating for you not to be able to get your daily news fix. Your reading app can change that, and allow you to read the daily news even when you’re offline. That’s convenient and shows how app developers are starting to address the needs of consumers in an intuitively better way.
- Enjoy an organized library. During those years, when reading apps had yet to come into the world, when you wanted a soft copy of your library, you had to painstakingly create folders within folders just to organize all the books you loved. Organized by author, genre and favorites, you were lucky if you only had to spend a day to organize everything. Some usually just dump all the e-copies into one folder which often made for a harrowing search through seemingly endless lists of books. With reading apps, you get less stress and misery since the app already takes care of organizing your books for you. NOOK reading apps for Android common among ebook users. When you click onto the app, you’ll handily have the option to view your eBooks whether by author, title or collection. For some, it’s convenient feature to have. For book lovers who have hoards of books and almost non-existent organizational skills, this is a godsend. No more hours wasted trying to decide whether to go with a title or author naming convention for the files.
- Find books with ease. Because of the way the ‘content’ is organized, it’s almost easier to find an eBook title through your reading app than to find one from the your own bookshelf. If you’ve got dusty piles and towers of books, being able to easily locate that one book you need is another welcome time-saving feature.
- Access a million books. Reading apps also found a way to make it possible to provide readers with access to millions of books. That’s not counting the books you can shop and download from online bookstores. Rather, it’s access to free eBooks available online. With the number of eBooks, you might never even have to run out of reading materials ever.
- Better control with features. The best advantage of reading apps though might be this. Remember those days when you had to squint your way down to the last page, with books that had font sizes seemingly too tiny for human eyes they seem impossible to read without microscopic aid? Reading apps fixed that. Now, with every feature, you can change the way your reading experience goes. Print too small? Easy enough to adjust those font sizes. The white paper a bit too bright? Switch to black or gray. Have a hard time understanding an obscure word or two? The pop dictionary will take care of that. While some reading apps come loaded with a bevy of features more than others, basic functions remain universally the same. And it all points to one thing: you, being in better control of your reading experience.
As the smartphone market continues to thrive, so shall we see more ways reading apps, along with other forms of technology, will adapt and make lives convenient and hassle-free.