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I think there is a real trouble in Japan with over packaging and heavy excessive consumption of plastic bags. That’s why Triumph Japan, a lingerie company, made the No! Shopping Bag Bra. It has padded cups that when removed, transform into shopping bags that can be used to carry around your groceries, laundry, or other purchases and reduce the consumption of plastic bags in the process. Available in red, blue, green, yellow and pink, the bra is made from the Teijin Group’s ECOPET brand of polyester fiber, which has been recycled from plastic bottles through the company’s patented EcoCircle recycling system. I can’t imagine if my girl buy this kind of Bra…
Hell yeah..! Find out one more pic after the jump!
When the bra is being worn, the “shopping bag” portions are folded away inside the bra cups, where they serve as extra padding. The bra quickly converts to a shopping bag by removing the bag portions from the cups and connecting the hooks on the bra’s underwire. The lace cups serve as decoration along with the shoulder straps, which are disconnected and tied to the top of the bag as ribbons.
Via Triumph, PinkTentacle, and Gizmodo.











