When the iPad was first launched in 2010, nobody could have predicted its level of popularity. Now, seven years later, it is still one of the most purchased products in the Apple range and without question the market leader for tablets. With several models currently on the market, and new models being launched every year to compete with rival tablets, the iPad shows no sign of disappearing anytime soon. Why has Apple’s answer to the tablet persisted on the market so long and been so successful?
The iPad, unlike rival tablets, was born from software and hardware we were already familiar with back in 2010. Its precursors, the iPhone and iPod, introduced us to the same technology we use on the iPad. So when the device was launched, we knew the interface and the operating system. This made it easier for us to use as many customers had already learned how to use those devices. Apple, in many ways, was able to use the iPhone and iPod as springboards for the iPad.
That means customers are also more comfortable using apps on the iPad. In the years before the iPad launched, users became accustomed to the App Store, iTunes and so forth. That has made the transition to iPad easier for customers than if they were using a Samsung tablet or the Kindle Fire.
Nobody will disagree that iOS is easy to use. Apple has seen a flux of sales for their product because its simple operating system resonates with people of all ages, from toddlers to the elderly. That makes it an invaluable tablet, where those using an Android tablet may find themselves struggling to work through its features, no matter how great they may be. The user experience is just not the same.
Also, unlike its tablet rivals, the iPad was designed to support a wide range of accessories that allow it to be used outside of its basic functions. For instance, Apple TV, your printer or even your guitar amp. Apple has recognised and acknowledges that the iPad is more than a tablet; to them, it is an essential part of daily life. That’s how many of their customers feel about it too.
The reality is that the iPad is a market leader because it revolutionised the tablet industry. It opened up tablets for daily use and made its product accessible to everyone. They are more stable and have less faults, meaning iPad insurance is cheaper than policies available for Android devices. Above all, it is because iPad continues to innovate, finding new ways that its tablet can be used within the real world for daily activity.
Selecting the iPad is an obvious choice for tablet buyers because they know that it will be a fulfilling experience. Until now, no Android device has managed to live up to the usability, comfort and experience that Apple has been able to offer. If they want to take over the iPad’s position as a market leader, they are going to have to work a lot harder.