Microsoft Launches Two New Affordable Smartphones

by Kevin on February 19, 2015

Microsoft Lumia 532

Since the release of its first Windows Phone operating system, Microsoft has repeatedly tried to increase its global market share – but with questionable success. It has released some very notable flagships in the last few years, with strong hardware and some of the most incredible mobile cameras, but it still falls far behind Android and iOS when it comes both to sales and penetration. The high-end phone market is a battleground for iPhones and Android-based flagships from a series of manufacturers, while on the low-end part of the market Android and other operating systems still rule. But things are most likely to change in the next few months, as Microsoft has apparently started an all-out attack on cheap Android phones with its latest handsets.

It all started late last year, with the Microsoft Lumia 535 – the first Lumia headset to drop the Nokia brand. The smartphone, running Microsoft’s Windows Phone 8.1 operating system, had all the specifications to make it perfect for a “first smartphone”, and a price that made it super attractive: INR9,199 (£94, $147).

Now Microsoft has released two new handsets with the same strategy in mind: the Lumia 435 and the Lumia 532, priced INR5,999 and INR6,499, respectively (under $96 and under $110). Let’s see what the manufacturer gives us for these incredible prices.

Microsoft Lumia 435

As you might have guessed it, the Microsoft Lumia 435 is a handset with specs similar to the 535, but with a 4″ screen. It comes with a Qualcomm Snapdragon 200 dual-core at 1.2 GHz, 1GB of RAM, 8GB of internal storage, plus an Adreno 302 GPU to play at smoothly and seamlessly. It has a 2 megapixel back camera with no flash, a VGA front camera, WiFi, GPS, Bluetooth, FM radio, no NFC, and it’s equipped with a 1560 mAh battery that assures an almost 12 hour talk time on 3G networks. A bit like a Lumia 620 on steroids, if you ask me.

Microsoft Lumia 532

Although the Lumia 532 sounds like the dumbed-down version of the 535, it actually isn’t – it’s more like a beefed-up version of the above. It has the same basic hardware configuration – the same CPU, GPU, RAM and internal storage – but it is equipped with a much better back camera with a 5 megapixel sensor (again, no flash). The only difference between the two models is the back camera.

“The latest Lumia 532 and Lumia 435 address the need in the market for those looking at an uncompromised experience in their first smartphones and at affordable price points. The Lumia 532 and Lumia 435 are a perfect blend of premium design, seamless efficiency and high end innovation taken from the premium Lumia devices”, Nokia India Sales Director, T S Sridhar said.

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