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Sony introduced its new Rolly SEP-10BT portable audio player at KES 2007. This egg-shaped MP3 player can move back and forth, left to right and spin with two rubber wheel. Measuring 65mm x 104mm and weighing 300grams, the gadget offers a built-in 1GB memory, and plays ATRAC3, ATRAC3plus, MP3 and AAC file formats. Powered by 1,560mAh Lithum battery, the Rolly can play for up to 5 hours of nonstop music and sports Bluetooth capability.
