Esquire magazine will be the first media that uses electronic paper as its cover. This so called E-Ink paper is made from millions of microscopic tubes, each one with a diameter less than that of single strand of hair. Each tube also contains white particle with positive charge and black with negative, hence this is how the technology manipulate composition of blacks and whites on the surface of the paper. The electronic cover will be used in only 100.000 copies that go to newsstands. Esquire overall circulation is about 720.000. Similar breakthrough was made in 1984 when National Geographic introduced Holography to the mass market by placing hologram of an eagle on its cover. The September’s cover will flash “the 21st Century Begins Now”. It will use mini battery that will last for 90 days. [NYTIMES]
